Globalization of Indian magazines: an Australian story

 

Indian in Australia

To begin with, we feel obliged to quote Carlos Santana - “One day there will be no borders, no boundaries, no flags and no countries and the only passport will be the heart”. What if we told you your favorite local newspaper and/or magazine is not just your or your society’s favorite or most followed but also is well renowned and appreciated around the world? An Australian story of the ever flourishing grandeur for a platform accommodating more and more space particularly for Indian magazines is a worth acknowledgement.

Before we continue, we would like to remind you that we encapsulate not just English magazines but also magazines and newspapers addressing in local languages from India – Gujarati and Telugu; the prior particularly spoken in the western state of Gujarat and the latter spoken in Andhra Pradesh and the newly formed Telangana covering aspects of news for Indians in Australia.

Indian magazines in Australia that print in English include chiefly “The Indian Sun”, “The Indian Telegraph”, “Indian Link”, “Indian Herald”, “Indusage”, “South Asia Times” and “India Down Under”. While “The Indian Sun” is a monthly read magazine that is currently considered to be the most rejuvenating and trendy magazine for the Indian community covering all aspects of Australian and Indian news. “The Indian Telegraph” claims to capture the attention of and accommodate the views of the eternally changing Indian diaspora about the sub-continent, thereby speaking up for Nepal, Bangladesh, Pakistan, Sri Lanka, Burma yaddayadda.

Founded by Pawan and RajniLuthra, “Indian Link” has penetrated deeper into the Australian Indian society, assisting Indians and other South Asian communities accustom to the way of life considered casual and welcoming in Australia. They have been awarded tokens of honor from time to time for their exceptional display of support and unity towards the Indian community. On the other hand, “Indian Herald” claims to be the one-step answer to all your “I have to know about this” queries. “Indusage”, “South Asia Times” and “India Down Under” fall on similar lines or categories of support and a profound touch of belongingness as responsible Indian magazines in Australia.

Widening our scope into Indian magazines in Australia printed in the more indigenous languages, “Gujarat Times” and “Satya Times”, printed and distributed in Gujarati leads in both sales and wide spread likability. Most readers and followers of the newspapers call it to be a souvenir they carried from Gujarat, as it seamlessly covers everything the community is interested to read and perceive along with a morning cup of tea, or a filling plate of Dhoklas over breakfast. “Satya Times” is a monthly Gujarati Indian newspaper that deals with a wide scope of subjects ranging from current affairs, International and national news, sports and several other specific threads that lure and engage the Indian Gujarati community in Australia.

Taking examples from further south of India to significantly explain the globalization of Indian magazines in the Australian general society, “PravasaBharati” treats the Australian Indian community natively speaking Telugu and its dialects, with a dessert from their homeland targeting on columns that site the latest Tollywood movie releases, Andhra or Telangana specific news, business and technology, and trends in food and fashion etc. All in all the voice of native Indian are restored and revitalized by the presence of these Indian magazines in Australia.

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The Title “Business Woman Of The Year” Goes to this Indian-Australian Chaiwali

“Love what you do and do what you love. Don't listen to anyone else who tells you not to do it. You do what you want, what you love. Imagination should be the center of your life.” 

― Ray Bradbury

This quote beautifully summarizes the story of Uppma Virdi. A 26-year old Indian Businesswoman in Australia has an inspiring story which can be a good motivation for the youth of current times. She became an icon in the field of Indian Businesses in Australia when she won the title of the 2016 Business Woman of the year by Indian Australian Business and Community Awards (IABCA) in Sydney. Hailing from a family of Indian origin, Uppma grew up making tea for her grandparents, parents and all the guests that came to her place. Soon she realized that making tea is something she enjoys greatly. This feeling was reinforced when she went to Austria for an exchange program and again she made tea for her friends. She could feel that tea brings people together and this is very true because tea time is actually considered as “family time” in India. 

Indian businesses in Australia

Moreover, having a grandfather who was an expert in Ayurveda taught her the art of making ayurvedic tea which has great medicinal benefits. This was another add-on to her profession as a chai-wali. Having seen the dearth of tea places in Australia, she wanted to start her tea business in Australia to provide an alternative to non-coffee drinkers. This is where the idea germinated and she realized that maybe she could do her little contribution towards Australian community by bringing them closer to the Indian tea drinking culture. 

Being a successful lawyer, it was initially difficult for her to convince her family about her business idea. But it is commendable that a 26-year old Indian Australian girl could see the entrepreneurial potential in the Indian chai wallahs who are not well educated. But she had the courage to admit that they have those skills and she could learn from them. It is definitely evident that she not only learned from them but also enhanced it greatly. 

The youth of today can learn from her immensely. She combined her skills that she accrued from her family, her studies, and her visits to India and brought everything together to build a successful business.  She is a great example because she showed that without giving up her already existing profession as a lawyer, she worked extra hours to set up a new enterprise and succeeded in it greatly. She used her personal contacts, social media and put in a lot of hard work to attain what she attained at such a young age. Her exciting story has the capability to motivate millions who give up on their dreams without even trying once thinking that it is worthless and unattainable. Always remember that there would be resistance from all sides when you are trying to do something big but the only thing that can get you going is by having faith in yourself. With a lot of hard work and positive energy, it is not hard to achieve the impossible. 

Indian Change Makers in Australia. Don’t you think we need to get up and do more of It!!!!

Australia needs more change makers into the system and not just takers from the system. Australian-Indians can become a link between two countries and contribute significantly. The Australian Indians need to arise, look around, ask question, get themselves involved and become part of Australia’s and India’s journey as great democracies. Australian Indians can address leadership deficit in Australia.

India will grow as the third largest economy in the world by 2030.  Australia and India has good bi-lateral trade and investment relations and over the past decade it has become doubled and as the two economies grow closer the rate of growth will continue to rise.

Mr. Neville Joseph Roach AO a humble and shining example of honest Businessman, currently chairperson of large number of high profile organizations such as, Fujitsu Australia Ltd, Australia Indian Business Council and smart Internet. Previously he was the chairperson of the  Committee of Enquiry in to Temporary Business Migration, the National Multicultural Advisory Council and many more. He came to Australia in 1961 through New India Assurance, a Tata Group company Sydney at the time. According to him it was way challenging to initially adjust with new surrounding and to the new environment, the most dominant factor for his success was his extensive hard work and good luck. “The measure of a truly great man is the courtesy with which he treats lesser man.” Mr. Neville Joseph Roach is affine man of this saying.

The common personality trait among the people who have made a difference in the world is they were born rebels and the true example is Mr. Pankaj Oswal who was an Indian Businessman at one time and was Australia’s one of the richest Businessman with fortune of A$1 billion.  He was the Managing Director and Chairman of Perth based company Burrup Holdings Limited. Burrup Holdings Limited, a liquid ammonia production companies is one of the world’s largest liquid ammonia production companies. Pankaj was born and brought up in India and studied at Manipal Institute of Technology. After graduating from the prestigious institution, he worked for several of his father’s enterprises.

A heart that does not get restricted by external judgment and the one who believes in it’s own mission in life is the heart that eventually creates a legacy in the world. One name that comes to our mind is Sadhna Smiles, CEO, Harcourts Group Victoria previously GM of McGrath Estate agents, Neutral Bay, Mossman and Northbridge. Sadhana born to Fijian Indian parents has won many prizes for her contribution in the field. She has won Real change, winner of 2007 Price Water House Coopers Vic/Tas Franchise woman of the year award. She being the first woman in real estate to win this award and 2007 REIV award for service.

Blessed with two children Sadhna has achieved many milestones, her past credential includes titles such as Melbourne’s most prestigious name in RE industry, People and performance, Manager at Hocking Stuart and General Manager Real Estate Institute of Victoria. 

Inspite of achieving these big accolades, a humble Sadhana still believes that her real contribution towards the society is through a non-profitable organization she runs for Fijian woman and children, called Links Fiji.

We salute vision, mission and hardwork of some of the extremely talented Indians in Australia for their valuable contribution to merge the two cultures in to one with harmony and addressing the economic ties between India and Australia.

Enjoy the Rich Musical Extravaganza of A R Rahman in Melbourne on 16th February 2017

The most awaited event in Australia is coming up. Asia TOPA  in collaboration with Melbourne Symphony Orchestra and CHARINDAA, Arts Centre Melbourne brings you The Music of AR Rahman.  A one night gala musical performance event at the Sydney Myer Music Bowl on Thursday 16 February 2017 which will be performed by The Melbourne Symphony Orchestra with the music icon himself as special guest performer. So let us start enjoy with Indian events in Melbourne with A R  Rehman.

A R Rahman is a film music composer, multi-instrumentalist, producer and singer from India. In the twenty years of his career with music his more than 100 million soundtracks and singles were sold worldwide. His music for Slumdog Millionaire earned him two Academy Awards in 2009, a Golden Globe and a BAFTA award.

Rahman had been an epitome in composing the music for over 130 Bollywood films most of them being super hit.  His first full composition was Roja, a film by Mani Ratnam. The film was a huge success. Rahman became well known in Bollywood and soon became the most successful composer in India.

Among his film scores and soundtracks for Bollywood classics like Bombay (1995), Dil Se ... (1998) ,Lagaan (2001) sold millions of records. The soundtrack of Lagaan (with the hit single Mitwa) accounted for sales of 3.5 million records in India. His best-selling soundtrack, however, was Bombay, of which 12 million records were sold. In 2008 he composed the music for the successful films like Ghajini (2008) and Jodhaa Akbar (2008). The film Ghajini of A.R. Murugadoss is the most yielding Bollywood film of all time (Rs. two billion).

In 2002 he composed the music for Bombay Dreams, a Bollywood themed musical in a production of Andrew Lloyd Webber. The musical, in which a young man (from the slums of Bombay) wishes to become a major Bollywood star. It was first performed in London and two years later at the Broadway Theatre in New York. Mr. Rahman won this first notoriety in the United States.

Indian events in Melbourne

Together with the Finnish folk group Varttina he wrote the music for the theater production of The Lord of the Rings. Then he composed the song Raga's Dance for Vanessa Maes album Choreography.

Besides the many collaborations with Bollywood directors Rahman writings since 2006 has given music for British film projects. In 2007 he composed together with the Scottish composer Craig Armstrong music for Elizabeth: The Golden Age. Mr. A.R Rahman, however, gained worldwide fame with his music for Slumdog Millionaire, the big winner at the 81th ceremony of the Academy Awards. His soundtrack for Slumdog Millionaire has won two Oscars, the Oscar for Best Original Score and Best Original Song Oscar for the song Jai Ho. Rahman was the first Indian film composer who won an Oscar and also the first artist from India who won two Oscars.

In 2009, Rahman composed the score for the US comedy Couples Retreat Peter Billingsley (with Vince Vaughn in the lead role). It was the first American film for which he wrote the music. In 2010 he composed the music for the film 127 Hours, which was nominated for the 83th ceremony of the Academy Awards.

The Music Extravaganza of AR Rahman is a joint venture by Arts Centre Melbourne, Melbourne Symphony Orchestra and CHARINDAA TOPA for Asia: Asia-Pacific Triennial of Performing Arts. CHARINDAA (Charities Through Indian Arts in Australia) promote and organize Indian Arts and Cultural events. Asia TOPA is a joint enterprise of the Sydney Myer Fund and Arts Centre Melbourne and is assisted by the Australian and Victorian Governments. The musical concert may have special compositions of AR Rahman like Cry of Rose from Roja, Theme from Lagaan, Chan Chan from Water, Mangal Pandey: The Rising Suite, Slumdog Millionaire Suite, Theme from Bombay, Changing Seasons, , 127 Hours Suite, and the very popular Jai Ho!. 

For more information visit artscentremelbourne.com.au or call 1300 182 183. You can follow Arts Centre Melbourne on facebook or on Twitter @artscentremelb. More information also available at www.theindiansun.com.au is an online magazine where you get all the latest news on Indian happening in Australia.

How Young Indians Play an Important Role in Preserving Ethnic Culture in Australia

Ethnicity is more than just a state of mind.  It is the social organization of cultural differences. It is the future of Indian ethnicity that rests on the wise shoulder of young Indian people in Australia. Till today cultural cohesion of India is promoted in Australia by maintaining strong link with extended family and giving high priority to Indian tradition for generations.

The Indian community is committed to keep alive the future of Indian ethnicity in Australia by creating awareness about Indian culture, tradition, beliefs and practices and in promoting contact with extended family, choosing life partners etc. These are all a part of the family’s roles and responsibilities among the Indian Australians.

In Australia there are encouragement for those migrants who share their culture with the mainstream culture of Australia. Australia promote the languages of migrants by way of Ethnic school. Government funding to the Multicultural Communities Council shows that Australia fully support cultural diversity in the country. Thus, the future of Indian ethnicity is in balance.

On the other hand, Indians has ability to retain, reconstitute and rejuvenate their cultural aspects  overseas by holding on to their cultural differences of race, religion, fellowship  and  language as cultural persistence. Young Indians in Australia seems to be genuine to retain their belief in Indian culture, even though the impact of Australian culture is big.

Indian Newspaper in Australia

The Indian – Australian cultural and lingual diversity is retained by the Indian newspaper in Australia published in Sydney, Melbourne and in various parts of Australia.  Indian ethnicity and diversity is preserved with the help of Indian language program on radio and television, Hindu language schools, temples etc.

Australia and Indians share a common love of cricket. Australians also love Indian spiritual influences and the practices of yoga and meditation. There is nothing short of mutual respect between the two sides and lots of Indian traditions are a part of Australian life now. Indian born Australian have helped contribute to Australian diversity and are shaping Australian cuisine and sporting tradition.

India and Australia share political, economic, security, lingual and sporting ties. Before Independence Australia and the Republic of India were both part a of British Empire and both are the members of common wealth of Nations. Cricket has emerged as a strong cultural connection because of British colonization.

What will retain Indian ethnicity is the awareness of those who call themselves Indian Australians. Their way of life is truly Indian and it depends on the way young people were raised and the very existence of India and its prospective to provide channels for revitalizing Indian values and providing the mystique that motivates the generation to regard themselves as Indians. Keeping alive links with India benefits the community. 

In spite of the influences around the respect of Indian Australians for the family and the typical traditional Indian values and an admiration for the wisdom of the older generation transmitted by parents and extended family to their children supposedly should be preserved. The surprising tenacity of Indians have retained regional, cultural identity and linguistic influences in Australia.

Know How Indian Magazines In Australia Is Helping Indians Over There

Indian magazines of Australia, especially Sydney and Melbourne are vibrant and full of color. Monthly and weekly publications are available for dynamic Australian-Indian audiences for Indian news. It is the invention of a young-minded, passionate, meticulous and hardworking yet experienced team, who come from all walks of life and fully understand the Indian and Australian way of living.

Indian magazines in Sydney mainly cover every aspect touching the Indian community including the latest sporting events, interactive youth sections including fashion, hot discussions and advice columns and more of a widespread health and natural medicines section. Horoscopes detail information, business and political news, Bollywood store directories and forthcoming events are also part of the magazine wrap up.

It also provides cultural news, information and entertainment from India and Australia to Indian community. South Asians across the world depends on these magazines as an essential steer packaged with useful information on community, devout, trade and social activities.

These magazines have a dedicated readership and are distributed in more than 180 outlets around Sydney. It is also helping businesses to the advertisers by giving them the opportunity to promote their products and services.

Indian Magazine in Australia

Here at Sydney, publishers love for eminence, challenging journalism, fun and excitement, enthusiasm, passion, keen employees and readers. Indian magazines in Sydney value community, a fair-go-for-all and most of all the strength of harmony and peace. Ideals those are widespread to our ever-growing pool of readers.

Indian magazine in Australia are the richest source of quality news compact with information related to India and Australia. Its idiosyncratic outline and extraordinary cover stories in the earlier period have helped it build a loyal audience of smart readers. The most unique feature of Indian magazines in Sydney is its capability to involve conventional Australian community and it’s obligation to multiculturalism.

These magazines maintain a very healthy Advertisement to Articles Ratio which gives more eyeballs to any advertising message. The paper design is vastly superior and Focused Distribution ensures your message reaches the right audience.

Advertising in Indian Sydney magazines save your advertising dollars. For those looking to create their presence within the Indian and Australian community, there is no better medium than Indian magazines in Sydney.  The main aim and focus of Indian magazines  in Sydney is to deliver news and Information on South Asian community online and offline; subsidize initiatives with a view to sustain societies spirit;support local artists by promoting talent; constructing a podium for significant debate;offering small and micro-businesses  on a reasonable stage to publicize and grow their businesses. There are number of small and medium clients using its services on a regular basis.

Helping the Indian community to incorporate in Australian way of life is significant work Indian magazines doing there. At  the same time, Indian magazine in Sydney helping Australians to understand the Indian culture and viewpoint – but always with the focus of espousal the best of Indian and Australian ethos. Indian  magazines in Sydney   has a big and loyal reader base along with rich and varied editorial content.

Indian Spices and Flavors Making It’s Mark In Australia

The vibrant, extremely colorful world of Indian cuisine created an ever-increasing fan base in Australia right after Australians began to explore India during the mid of 19th century. Also due to increase in immigration, Indian food is found all across Australia and the people now have a growing gratitude for it’s many regional delicacies.

Each state of India has it’s own technique of cooking and specific taste. The North is well known for its tandoori and korma dishes; the South is popular for hot and spicy foods; the East specializes in chili curries; and in the West coconut and seafood are widely used, while the Central part of India is a combination of all. As the large number of India’s population practices Hinduism, vegetarianism is common across the continent, but Hindu food pattern also vary according to regional heritage. These varieties can now also be found in Australian Indian restaurants.

Among all the Asian cuisines loved by Australians, Indians are right after Chinese (the standard Aussie takeaway), Thai and perhaps Japanese (at least sushi for lunch).

Indian Restaurants in Australia are almost entirely generic, but you do see occasionally northern Indian or tandoori restaurants.

Indian restaurants in Australia

To put this into perspective, restaurants in Melbourne and Sydney in Australia for example lists around 230 Indian restaurants. And you would be surprised to know that the vast majority of these restaurants are owned by Indian migrants, even the chefs and wait staff are of Indian origin. Not astonishing when you consider the 106,000 Indian conceived transients in the city in 2016 .(and increasing steadily).

As stated by the India Food Services Report 2016 which was jointly released by the National Restaurant Association of India, due to an escalation in globalization, consumer perception and openness to Indian spices and taste, a rise has been noticed in Indian food service brands accessing and successfully setting up themselves on the international platform.

And the fashion of Indian cuisine achieving admiration around the world is supposed to attain momentum in the next few years, generating chances for entrepreneurs and recognized Indian based restaurant chains to inflate internationally. 

Indian cuisine is becoming more synchronous and the entrepreneurs are making adjustment in their approach in flavor and presentation to provide to an extensive consumer base in countries such as the US, UK, Singapore, Australia, New Zealand.

Indian food is considered a bit expensive for the wallet in Australia than in country as UK. 

Other than the evident reason of being extremely delicious, increase of Indian cuisine’s popularity also rests highly on the fairly large presence of the Indian population there. Recent census data discloses that Australia’s Indian population is 5, 00,000 and is noticed to have mounted up over the past six years, that makes Indians the fourth sizeable community of migrants to Australia. 

Aussie culinary taste is influenced mostly by trends set by desirable cities such as Madrid, New York, Los Angeles and London. Indian food gained popularity, not only in Australia, but the world-over is mostly due to the English’s interest and introduction of Indian dishes to the western world. The popular curry dishes which were introduced are what the world basically knows till date as Indian food; over the years, however, people have now become aware of the variety of Indian dishes and realized that Indian cuisine is about more than just curry dishes. 

One can find various Indian take-away, eateries, fast food joints, popular world famous chain of Indian restaurants like Saravanaa Bhavan in Australia.Some of the renowned high class Indian restaurants in Australia are Aki’s, Annapurna, Zaaffran in Sydney, Saffron, Flavors of India. 

BOLLYWOOD IN AUSTRALIA

The Indo The cross cultural character and hold of Bollywood cinema has been slowly getting visible and apparent over the period of last ten years. What is less recognized and surveyed is it’s rapidly increasing integration with viewers, markets and entertainment industry past the Indian subcontinent. This progressively important relationship is a consequence of the convergence between two remarkably powerful existence — globalizing Bollywood on the one hand and Asianizing Australia on the other. If there is another component in this relationship, which is important to the same extent, is the mediating power of the resonant diasporic population of South Asians in Australia.

Australia brings forth the perfect landscapes - from waving hips on Darling Harbour, to group dances at the steps of the Opera House, passionate duets at the 12 Apostles to lovers promulgating their enduring dedication from the Spire of Centre Point Tower.

The unintended advantage to tourism and progress in other trade is being identified by others.

Bollywood in Australia

Australian film and media business is now just not restricted to few Indian films using Australian spots. It has extended to be immense and enormous.

Liberal broadcast in mainstream Australian and Indian media gave a high profile and evoked other players.

Many Australian documentaries on Bollywood in Australia are at present in progress, some of which have been provided financial support from state and federal funding bodies.

There is continuous trading of delegations between the two countries on different conceptual, experimental, and academic topics related to film ties.

Australian Film, Television and Radio School (AFTRS) and different trade bodies are conducting seminars on how to make a career in Bollywood and Indian film industry.

Many Australians are working on Indian films in Australia and India. Many significant Australian Designers, Stunt Directors, and Post Production companies are employed in India on Indian films and are appreciated for their creativity in Indian cinema and also winning awards for their work.

Australia is trying to attract more Indian filmmakers to shoot in their land. Obviously they have seen first-hand that how highly successful Indian film (shot in their country) can result in more number of visitors to their country thus promoting tourism. A Bollywood release ensures close to a quarter of a billion people noticing the city’s most admired tourist destinations and that is undoubtedly not a bad publicity.

Most admired Bollywood movies shot in Australia are:  Dil Chahta Hai, Bachna Ae Haseeno, Chak De India, Heyy Babyy, From Sydney With Love, Hindustani, Love Story 2050, Ramaiya Vastavaiya, Salaam Namaste, Singh Is King, Bhaag Milkha Bhaag.

Bollywood films like ‘Salaam Namaste’ and ‘Chak De! India’ were shot in Victoria (Federation Square and the Great Ocean Road) in Australia and after its release the number of Indian visitors to this area escalated to around 18 percent. No surprise that the Victorian Government has a ‘Bollywood for Victoria’ strategy that assures to give all the assistance to Indian filmmakers.

For Indian - Australians, Bollywood films are a test of selfhood as in the unrolling tale of a movie it not only binds them with their roots, culture and family values but also they are able to search a lost piece of their soul.

There always are and will be contrasting perceptions about Australia/Australians in India and Indian in Australia/Australians but the artistic skill lies in highlighting the distinctiveness and multiple facets narrating a tale and utilizing cultural diplomacy in an affirmative manner.